How much is a flower subscription?

Over the last eight years or so the flower subscription market has really taken off. I first came up with the idea of setting up a flower subscription business in 2014 when (as a stressed out mother with three young children) I became an early fan of weekly meal boxes from Hello Fresh.

It seemed to me that the concept might be perfect for flowers as well, although I was thinking my flower business would be more like 'meals on wheels' with flowers arriving already arranged so no floristry skills required by the recipient. Like all good ideas, I wasn't the only one who was starting to think about flower subscriptions around this time! I found out that Freddie from Freddie's Flowers was also looking into it, having worked previously at Abel and Cole and having a similar lightbulb moment, and soon after that, Bloom and Wild started offering their letterbox flowers as a subscription option as well. Now, of course, if you search for flower subscriptions online, you will be spoilt for choice with so many options out there!

Cut flowers are considered to be an 'affordable luxury'. I often wish we didn't have to pay for flowers at all seeing as they are one of nature's wonderful gifts to us! Still, there are lots of costs associated with growing flowers, such as purchasing land and premises, buying bulbs and seeds, growing and nurturing the flowers, picking, conditioning and transporting them, arranging, sending them and so on.  And, in recent years, like everything else, the costs associated with cut flowers have soared due to fuel increases, supply chain issues, Brexit, the pandemic, climate change, major wars and ongoing geo-political instability.

A lot of the large online companies offering flower subscriptions offer a range of products and prices. I will summarise a couple of the big players with what they are known for and how much they cost. I have added MeadowSweet Posies to the list for comparison.

Bloom and Wild: A multi-million pound business, their letterbox flowers are sent in a thin box designed to fit through a letterbox and they arrive with information and instructions so that the customer can condition the stems and arrange the flowers. They include British flowers at certain times but tend to sell mainly imported. Boxes from £34 with UK delivery (as at 2026). 

Freddie's Flowers: This business has now expanded from the UK into Germany and Holland. They use British growers at times but also rely heavily on imported blooms. Their flowers arrive out of water, with information about them and instructions for how the customer can arrange the flowers. Boxes from £32 with UK delivery (as at 2026).

MeadowSweet Posies: MeadowSweet Posies is unique in that it uses 100% British flowers and foliage throughout the year. We rely on our network of British flower growers, typically multi-generation family-run farms that pride themselves on their environmental practices, growing flowers out in the field, under polytunnels and under glass. Flower stems are sent in gel so they arrive hydrated (never floppy!). Posies are arranged by our in-house florist, with information about what's included and where the flowers are grown, and, after a quick snip, are ready to display in the complimentary recycled-glass jar with ribbon provided. Subscription box costs £32 including UK delivery (as at 2026) and the jar can be popped in the dishwasher so it's nice and clean for next time!

(Original blog was written in 2022 and has been updated 2026).

If you'd like to try us out, why not start a British grown flower subscription with us today. You can choose your frequency and start and stop at any time, please click here to start a subscription.