About Us

MeadowSweet was founded in 2016 by Sophie Townsend from her studio on the South Coast in Dorset. Her mother looks after the growing in their Hampshire cutting garden and her husband sorts out everything technical. We grow our own, source from other artisan growers and also from larger flower growers in Lincolnshire, Cambridgeshire, Suffolk, Cornwall and Norfolk.

Sophie's mother taught her to love nature and she spent a lot of time outdoors growing up. Her interest in nature led her to study Ecology and Biodiversity at university, before moving to New Zealand to work as a florist and a zookeeper and in animal conservation.

Returning to the UK, she worked for the Zoological Society of London for nine years and achieved a Masters in Sustainable Development. She ran a wedding flower business in London before moving to the coast, where she decided to combine her love of nature with her love of flowers to create MeadowSweet.

Sophie enjoys the challenge of using British seasonal flowers and foliage year round, and believes this makes for authentic, honest arrangements that encourage us to admire and connect with nature, and therefore to care about it. 

If you'd like to find out what our customers say about us, please see our customers' testimonials.

Thank you very much to Lotus Photography UK for all the wonderful photographs on this website.