About Us


MeadowSweet is an online business, launched in 2016, based in Bournemouth, Dorset.  Sophie Townsend is the founder of MeadowSweet, with her mother as the head grower and her husband in charge of everything technical.

Sophie's mother taught her to love nature and she spent a lot of time outdoors growing up. Her interest in nature led her to study Ecology and Biodiversity at university, before moving to New Zealand to work as a florist and in zoos.

Returning to the UK, she worked for the Conservation Department of the Zoological Society of London for nine years and achieved a Masters in Sustainable Development. She then ran a wedding flower business in London before moving to Bournemouth, where she decided to combine her love of nature with her love of flowers to create MeadowSweet.

She enjoys the challenge and natural restriction of using British seasonal flowers and foliage, and believes this makes for authentic, honest arrangements that encourage us to admire and connect with nature, and therefore to care about it.

Sophie uses 100% British flowers and foliage for her bouquets and posies, to use only what is available locally and seasonally. This eliminates air-miles and helps to keep a low carbon footprint. As well as supporting large-scale British growers, she uses smaller independent growers and grows her own.

MeadowSweet works hard to be as sustainable as possible. For packaging we use brown kraft paper, bio-film bouquet stickers, cardboard with >80% recycled content and a sparing amount of bio-cellophane. Our posy jars are British-made with >40% recycled content, although we haven't found a local supplier for the bouquet jars yet. We collect and reusing packaging from regular customers, compost green waste, and plant lots of bee-friendly plants in our gardens!

If you'd like to find out what our customers say about us, please click on the following link to view testimonials.

Sophie Townsend MeadowSweet CEO