How long will they last?
It’s a good question. I try to make posies that will last at least 5 days, to a week. I find customers are often pleasantly surprised how long they do last and keep them ticking along, maybe picking out one or two bits along the way. The posies have lots of ingredients so some components will inevitably last better than others.
Supermarkets demand a shelf-life of at least 11 days from their flowers because it may take up to a week to get them to the shop floor. I like to include a wide range of blooms that you will never find in a supermarket. If they don't last quite so long then so be it. I feel a beautiful 'shooting star' of a flower is more magical than staring at the same boring 'moon' flowers all the time!
The best thing you can do to keep them fresh is to display them somewhere cool out of direct sunlight and to change the water regularly when it starts to go cloudy.
Different times of year affect longevity too. The softer spring flowers don’t tend to last as well as the woody stemmed winter ones; cooler weather is better for flowers than hotter. However I am mindful of all of that, so try to make sure I use ingredients as they are opening and that will last.
Weekly customers get to follow the seasonal changes and enjoy the full range of flowers on offer throughout the year. Having flowers regularly means you are always looking at fresh flowers as they are refreshed weekly. Of course it’s also about budget and what people want, so fortnightly and monthly frequencies are also available.
For regular subscriptions, click here.