About Us

Sophie Townsend was a wedding florist in London but felt there had to be a better way than using out-of-season flowers flown thousands of 'flower miles' to get here. She discovered that over 85% of the flowers we use in the UK are grown overseas and typically lack scent, character and connection to the seasons. 

She wanted to work with flowers that meant more than this and that were a celebration of what could be grown locally and seasonally.

In 2016, Sophie created MeadowSweet Posies, an early flower subscription service and the first to use British flowers and foliage throughout the year. It was named in honour of her two-year-old daughter, Meadow, who was, of course, also very sweet! Sophie and her green-fingered mum set to work growing flowers in their gardens in Dorset and Surrey and sourcing from other local artisan growers and larger British flower farms in Cornwall and Lincolnshire.

In 2019, MeadowSweet was given the opportunity to grow in a rather lovely plot of land in the New Forest and, by 2025, had joined forces with another fabulous two-generation flower farm from the South West, ensuring a steady supply of splendid, seasonal year round stems.

Sophie enjoys the challenge of using British seasonal flowers and foliage year round, and believes this makes for authentic, grounded arrangements that encourage us to connect with nature, and therefore to care about it. 

If you'd like to send a beautiful posy of British, seasonal flowers, click here.