Our Story

Once upon a time, there was a florist named Sophie. She loved making beautiful arrangements, but she felt underwhelmed by what flower markets had to offer. Most blooms were flown in from the tropics and lacked scent, character and connection to the seasons - not great for British flower farmers and not great for the planet. There had to be a better way!

Sophie Townsend, Owner of MeadowSweet

She wanted to bring her customers the joy of honest, locally-grown flowers that mean much more than those jet-lagged blooms.

In 2016, Sophie created MeadowSweet Posies, the first ever flower subscription service to use exclusively British flowers and foliage throughout the year. It was named in honour of her two-year-old daughter – who was, of course, also very sweet! Sophie and her green-fingered mum set to work growing flowers in their gardens in Dorset and Surrey and sourcing from other local artisan growers and larger British flower farms.

In 2019, MeadowSweet was given the opportunity to grow in a rather lovely plot of land in Hampshire and, in 2025, joined forces with another fabulous two-generation flower farm from the South West, ensuring a steady supply of splendid, seasonal stems all year round.

Sophie enjoys the challenge of using British seasonal flowers and foliage year round, and believes this makes for authentic, grounded arrangements that encourage us to connect with nature, and therefore to care about it. 

If you'd like to find out what our customers say about us, please see our customers' testimonials.